One of the latest companies to refresh its brand with a new logo and website is Divisa Capital, with offices in four countries including its FCA-regulated business in the United Kingdom, operations in Armenia and New Zealand, and a technology operation in the United States, Finance Magnates exclusively reports.
Divisa Capital’s various businesses had been represented by separate websites for the last seven years, but now these websites redirect to a new refreshed url under a unified offering. This was updated minutes ago, around the time of publication.
The company offers a Prime of Prime (PoP) service which enables firms to access forex and CFD liquidity from multiple top-tier providers, including from top-tier banks, HFTs and ECN venues, according to the firm. It also launched a new trading venue for larger firms that already have an existing PB and need more customized solutions.
As part of the new brand refresh, DivisaCapital.com will be the focal point brand for the four worldwide affiliates and subsidiaries it operates.
Speaking with Finance Magnates about the development, Mushegh Tovmasyan, CEO of Divisa Capital, said: “We are now three regulated brokerages for client onboarding and a technology service center in the United States with the FCA regulated London office acting as global HQ.” Mr. Tovmasyan added, “Our board of directors felt this was necessary to accurately describe the products and services we offer.”
Divisa Capital also launched a product for institutional customers under the OTCXCHANGE brand, and is actively onboarding clients to the new service that has been in development since last year.
Through this offering, the company provides institutional clients that have top tier PBs with access to differentiated trade flows in custom, rules-based liquidity pools.
The difference between this offering and the main PoP model is that OTCX users need to already have an existing PB, whereas firms using the PoP offering piggy-back on Divisa’s credit lines and infrastructure.
In addition, the new site contains a Russian and Chinese language version, reflecting the regions where the company has experienced recent growth. Divisa’s office, in the Republic of Armenia, is where it has a license from the country’s central bank and it caters to clients that speak Russian throughout the region, while its New Zealand operations caters to clients throughout Asia-Pacific.
The news follows Finance Magnates writing today about how Blockchain could disrupt the PB business after an interview with George Popescu, the chairman of Gatecoin and founder of Boston Technologies, and also after FXCM recently refreshed its PB and PoP offering including its PB-dedicated website just a few weeks ago.
This article originally appeared on Finance Magnates.