Divisa Capital has committed to expanding its global footprint with a new senior executive hire. The company’s new Global Head of Institutional Sales, Hormoz Faryar is joining weeks after the company announced that it secured a fresh capital investment. The funding deal is still pending regulatory approval.
Faryar joins Divisa Capital after over 15 years in the financial services industry. Most recently he was the Head of Institutional Sales in the Middle East and Africa at ADS Securities. Before joining the Abu Dhabi based prime brokerage, Faryar worked at Credit Suisse’s AES unit.
Divisa Capital’s new hire started his career at State Street in London, where he served as Vice President in the company’s electronic FX business.
“The experience of Faryar in algorithmic FX sales to global macro and corporate accounts as well as his experience in developing spot FX solutions to banks, hedge funds, brokers and asset managers has given him a clear edge within the segment,” an official statement from the company explains.
Divisa Capital’s effort to boost its institutional level services comes at a time which is increasingly competitive.
Commenting on his new role, Mr Faryar said: “There is immense scope for real AI based smart APIs, market interactions, liquidity provisions, pre-execution analytics and other areas. My vision is to see us roll out state-of-the-art solutions on every front.”
The company is charging Hormoz with the leadership of the firm’s institutional offerings for existing and new clients, which range from services to platforms and product offerings.
Commenting on the new hire, the CEO of Divisa Capital, Mushegh Tovmasyan, said: “We’re extremely pleased to have Hormoz Faryar on board. The timing is just right for us to now develop and deliver sophisticated big-data based product offerings and liquidity services that will truly add value to the Institutional and professional sectors.”
This article originally appeared on Finance Magnates.