Starbucks Corporation (SBUX)

2 July 2024


Starbucks Corporation, founded in Seattle in 1971, has grown into a global coffeehouse chain with thousands of outlets worldwide. Despite facing economic slowdowns in China and unrest in the Middle East, Starbucks maintains its strong global presence.

However, its stock hovered near its 52-week low at $89 per share last month, contrasting sharply with the S&P 500's 30% surge over the same period. Starbucks recently reported a 5% increase in comparable-store sales in its first-quarter results. This growth was driven by a combination of higher customer traffic and increased average spending. 

Yet, challenges remain, with declining customer traffic in the U.S. and reduced spending in China and some Middle Eastern countries. With management anticipating ongoing obstacles, Starbucks may face a prolonged period of adjustment. Check our stocks and shares page to start trading Starbucks shares!