Equiti Group appoints Benjamin Susanna as Head of Client Retention
12 January 2022 – Equiti Group has announced the appointment of Benjamin Susanna as Global Head of Client Retention.
In this new role, Mr Susanna will glean on the company’s Global Market Research, Data Science, and Regional Client Service department’s data and findings to develop a deep understanding of Equiti’s clients. He will use this information to develop region specific engagement initiatives that will help clients fully understand Equiti’s ever-growing and competitive offering, and what makes Equiti a broker of choice.
Brian Myers, CEO of Equiti Brokerage and Head of Africa region for Equiti Group, said: “Equiti Group’s commitment to give best-in-breed customer service to our clients has led to record group trading volumes in 2021.
“Benjamin's experience in client retention across some of the most competitive markets around the world will ensure our clients continue to have an exceptional experience with us this year and beyond.”
Commenting on his appointment, Benjamin Susanna, Head of Client Retention, said: “I gravitated towards Equiti because I saw an honest and forward-thinking company which puts relationships and a client’s trust in a broker first and foremost. My biggest motivation for joining Equiti is engaging clients with a broker that truly cares and deserves their business.”
Equiti is constantly striving to deliver the same superior service, attentiveness, and client experience that one would expect from a private bank or boutique broker.
“Every client is highly valued at Equiti and I’m very excited at the opportunity to develop a client engagement and retention strategy that will allow our clients to feel like a VIP,” he said.
“In today’s global environment, traders are spoilt for choice with the large number of global brokers to choose from, with most offering similar products and services, but very few, if any, can compare to Equiti’s extensive range of client communication channels, and its dedication to client service.”
Prior to joining Equiti, Mr Susanna spent almost six years at global broker OANDA, where he led the sales and client retention teams across key markets.