Equiti Group becomes Sharjah Book Authority’s Fintech Partner

Dubai, UAE [02/11/2026] – Equiti Group, a global fintech leader, has signed a partnership agreement with Sharjah Book Authority (SBA), becoming its Fintech Partner. Building on the opening of its new Sharjah storefront, the partnership deepens Equiti’s local commitment by bringing financial education to the community through books, workshops and cultural events, supporting SBA’s mission to expand access to knowledge.

The agreement includes a financial literacy book to be published in 2027 with Onshur, an initiative established by Sheikha Bodour bint Sultan Al Qasimi, to help readers understand financial concepts alongside access to SBA venues for financial literacy workshops. Equiti will also sponsor Big Bad Wolf Books in 2027, supporting book sale events across multiple UAE emirates, with potential to extend to international markets.

One of the first initiatives will be Equiti’s sponsorship of and participation in the Sharjah International Book Fair (SIBF), running from 4 to 15 November 2026 at Expo Centre Sharjah. A dedicated activation booth will provide a space for visitors to engage with Equiti throughout the 12-day event.

Mohamed Hachichou, General Director of Equiti’s Sharjah Branch, said: “Sharjah’s commitment to culture and education makes it a natural place to bring financial learning to a wider audience. As Sharjah Book Authority’s Fintech Partner, we want to help people build the knowledge and confidence to ask questions, understand their options and recognise financial risks. Our commitment to the local community extends beyond our storefront, and this collaboration gives us a practical way to contribute to the emirate’s culture of learning.”

Majid Al Nuaimi, Director of Partnerships and Investment at the Sharjah Book Authority, added: “The value of a partnership lies in what it enables people to discover, learn and achieve. With Equiti Group, we see an opportunity to introduce financial knowledge to wider audiences while supporting Sharjah’s cultural and educational vision. We look forward to a collaboration that grows beyond our participation in the Sharjah International Book Fair and continues to serve the community in the years ahead.”

By connecting financial education with Sharjah’s established cultural platforms, the sponsorship creates new ways to reach people beyond traditional financial services settings. It reflects Equiti’s commitment to building a lasting presence in the emirate, supporting both the community’s financial knowledge and its access to local expertise.

About Equiti

Equiti Group is a global leader in advanced trading technology, payment software, virtual assets, asset management and physical commodity solutions. With a presence across Africa, Asia, Europe and the Middle East, the Group is licensed in major financial jurisdictions including the UK, UAE and Cyprus. The Group delivers a best-in-class financial experience to clients across retail, professional, and institutional segments.

About Sharjah Book Authority

Founded in 2014 by Royal Decree, Sharjah Book Authority (SBA) advances Sharjah’s cultural and educational mission, guided by the Ruler of Sharjah’s vision to create a nation of readers. Through local and international initiatives, SBA supports the development of publishing in the UAE and the Arab region, promotes reading and strengthens cultural exchange. Its work aims to inspire critical thinking and empower people of all ages and backgrounds through access to books and knowledge, reinforcing Sharjah’s position as a global cultural hub.