What to know about Trump cryptocurrency meme coin
President Donald Trump's new meme coin now boasts a market cap of $7 billion, down from its $15 billion peak on Sunday

Trump’s memecoin launched just days before his second inauguration.
The coin’s market cap hit $15 billion at its peak before settling at $7 billion.
Initial trading saw the token surge to a high of $74.59.
In an unprecedented move blending politics with the digital finance world, President-elect Donald Trump unveiled a new cryptocurrency, $TRUMP, just days before his second inauguration. The token, launched on Friday, has quickly become a focal point in the crypto market, highlighting Trump's affinity for unconventional methods to energize his base and stir global attention.
A bold crypto launch
The TRUMP coin debuted with announcements on Trump’s social media platform, Truth Social, and the network X (formerly Twitter). Its official website describes the token as a symbol of resilience and a rallying cry following an assassination attempt on Trump in July 2024. The coin’s design features Trump with a raised fist and the words “FIGHT FIGHT FIGHT,” referencing his response to the incident in Butler, Pennsylvania.

According to the website, the token will be released in phases, beginning with 200 million coins and expanding to 1 billion over the next three years.
First lady Melania Trump on Sunday also launched a meme coin, $MELANIA, at nearly $7. That coin also jumped in early trading, nudging above $13 at its height, before dropping below $5.
What is meme coin?
Meme coins—digital currencies inspired by internet trends and memes—have gained traction in recent years for their speculative and often viral appeal. Trump’s foray into the memecoin world aligns with this growing trend, following in the footsteps of Dogecoin, one of the most well-known meme-based cryptocurrencies.
Dogecoin, which originated as a joke, surged to prominence during the COVID-19 pandemic trading boom. Tech magnate Elon Musk played a significant role in its popularity, even incorporating Dogecoin’s logo into Twitter’s branding in 2023.
Notably, Trump has tapped Musk and entrepreneur Vivek Ramaswamy to lead a new government initiative, the Department of Government Efficiency (D.O.G.E.), further cementing his administration’s association with cryptocurrency culture.
Market mania
The $TRUMP coin’s market debut was explosive. Initially valued at 18 cents, the token surged to $74.59 Sunday before settling at $33.88 today, according to cryptocurrency tracker CoinGecko. The launch also spurred gains in other digital assets, with Solana hitting an all-time high of $294.33.

The coin has rapidly garnered attention, achieving a market capitalization of $7 billion after briefly soaring to over $15 billion on Sunday

Despite its success, the coin has faced criticism from experts, who question the blending of political branding and speculative finance. Critics warn of potential conflicts of interest and the risks of unregulated hype in the volatile crypto market.
A crypto vision for America
Trump’s embrace of cryptocurrency is consistent with his stated goal of making the U.S. a global leader in digital finance. During his campaign, he promised to transform the country into the “crypto capital of the planet,” a vision that resonated with many in the tech and finance sectors.
The market reaction to Trump’s election has been seismic. Bitcoin surged to over $100,000 in the weeks following his victory, while the global crypto market added $1.8 trillion in value throughout 2024, $1 trillion of which came after Election Day.
The future of Trump coin
As Trump enters his second term, the $TRUMP memecoin symbolizes his unorthodox approach to leadership and his willingness to leverage cutting-edge trends. Whether the coin will sustain or fade its momentum as a novelty remains uncertain, but its launch has undeniably reshaped the narrative around the intersection of politics and cryptocurrency as Trump personality not to lose.