Equiti becomes title sponsor of the Youth Football League

[DUBAI, UAE - 17 June 2025] – Equiti, a global fintech group, has secured the exclusive title sponsorship of the Youth Football league (YFL) in Dubai.

The Equiti Youth Football League is the largest youth football league in the Middle East, providing a structured and competitive environment for young players to develop their skills and passion for the game.

Hosted at the iconic Sevens Stadium—one of the UAE’s premier sports venues—this sponsorship places Equiti, a globally recognised fintech brand, alongside other international brand names such as Emirates, Noon, TOD, and Gatorade.

Equiti sees strong parallels between competitive sports and financial empowerment: as both require a combination of boldness, discipline, skill and training in the pursuit of achieving success.

“As the UAE champions 2025 as the Year of Community, this sponsorship reflects our commitment to investing in initiatives that bring people together and create lasting impact,” said Iskandar Najjar, Equiti Group CEO & co-founder.

“The Youth Football League gives us a powerful opportunity to help build stronger, more connected communities for the future.”

The Equiti YFL currently engages thousands of young players across the UAE each season, making it one of the region’s most impactful youth sports platforms. With naming rights secured, Equiti is set to be fully integrated into the league’s visual and strategic identity.

"We are proud to join forces with Equiti, a brand that shares our commitment to empowering the next generation,” said Andrew Toward, co-founder of Youth Football League.

“This partnership will enable us to broaden opportunities for young athletes by investing in the future of youth football across the region, uniting the passion of sport with the power of financial education and innovation.”

As the season develops, the Equiti Youth Football League will explore new ways to inspire and involve players, families and fans—through engaging experiences that celebrate the spirit of healthy competition, on and off the field.

About Equiti

Equiti is the brand name of ‘Equiti Securities Currencies Brokers LLC’, a leading provider of online trading services in the UAE, regulated by the Securities and Commodities Authority (SCA). Equiti Group is a globally recognised fintech leader providing access to online trading, physical and virtual commodities, wealth technology, and digital assets. With offices in Europe, the Middle East, Africa, and Asia-Pacific, and regulated by authorities such as the UK’s FCA and the UAE’s SCA, Equiti delivers a best-in-class financial experience to clients across retail, professional, and institutional segments.

About YFL

The Youth Football League (YFL) is the largest and most dynamic youth football competition in the Middle East, based in Dubai. Serving as a premier platform for aspiring footballers, YFL provides a structured and competitive environment that fosters talent development across various age groups. With a commitment to excellence, the league emphasises fair play, skill enhancement and community engagement, contributing significantly to the growth of youth football in the region.